Apparently, Jack and Jones is a well established brand in China, with almost 2,000 stores! Their roots are in Denmark at least, where the creative agency Motor Agency they work with still exists. It was thanks to what they chose to do their lookbook, campaign and catalog pictures here in Stockholm in the spring of 2019.

Together with my close friend Viktor Rising and Day Stockholm we managed this fun and sometimes demanding production. A total of 7 days shoot. During the most demanding days, I headed up the location department, eg. the days we shot indoors in private homes.

The pictures have probably been published somewhere here on their website: Jack and Jones China