Late 2019 veteran producer Mikael Flodell asked me to step in and manage a photo / film shoot for sports brand Puma and Helly Hansen. The premiss was to find and secure a great location, that would convey the sense of water and sailing, that is synonymous with Helly Hansen, but where we could do a “street approach”.
I found a great spot and secured a heated house nearby and got permits from neighbours to drive on there gravel roads. since I actually did the whole production I was responsible for our little crew with included two assistants and a driver. I arranged pickups at the hotels, scheduled the catering, managed the airport pick-ups and drop-of, sent out call sheets, arranged the equipment rentals, I rented a four wheel vehicle that got of easier access to our location etc.
It was a stressful but fun production with great people involved and we also got to be at a beautiful beach and we actually saw the sun in November, which is unusual in Sweden 🙂